BACHOK: THR GEGAR has created a unique milestone by taking its radio broadcast into the skies through a paramotor experience involving Gegar Petang presenters Ewan and Rea.
The activity was part of the KITA FM nationwide tour, which allows presenters to explore different locations and experiences while producing fresh content that brings them closer to listeners.
Ewan and Rea took on the challenge of flying in a paramotor, moving the broadcasting experience beyond the usual studio setting. The initiative combined adventure, entertainment and radio content in an unconventional format.
THR GEGAR Brand Manager Azah Sahrin said the activity reflected the station’s effort to continuously create fresh and engaging experiences for its audience while encouraging its presenters to step outside their comfort zones.
The station said it will continue exploring creative and entertaining content by bringing its presenters closer to experiences and interests that resonate with listeners.
